Choosing A Domain Name For Your AdSense Sites
There has been many opinions about this subject. Some say that you have to use a .com domain, others claim that they use even the cheaper .info domain names.
And the latter could be right. I even would dare to say that the domain is not important. Against all odds you would say…But be honest with me.
You could have a .com domain and a targeted keyword rich domain name. If you don’t put effort in updating the website, Google will stop giving your website priority because of only the domain name. No, the website that keeps offering new and fresh content to the visitor will win. Because, Google totally depends upon what webmasters put in their websites. Example: If nobody would talk about ‘Capricot widgets’ on their sites, then Google would not be able to offer ‘Capricot widget’ info to the visitors that search for it, right!
On the other hand if your site would be one of the thousands talking about ‘Dog Training’, even if your domain would be a unique .com name, it would be very hard for Google to choose which one should rank better. Quality content always wins. But still it’s better to keep away from themes that are already taken by thousands of other webmasters.
However, there is another factor very important and that is the popularity of your website. An algorithm such as Google’s is not capable of predicting if your site will be liked by the people. On the other hand they can measure popularity by checking how many people talk about your website. And ‘talk’ means, link back to your website. So, if for instance an already good ranking and popular site would be linking back to your site to show people what your site has to offer, Google would see that as a popularity indication. And Google rewards sites that are very popular with the Page-rank factor.
The page-rank of a site can increase fast if many sites with a high Page-rank link back to your site. Or, if the number of back-links is incredibly high. But, even better would be if the link back is set up correctly. That means that sites link back with the anchor text that is one of the main keywords of your site. The latter also makes that your site ranks better in the Google search results.
Another something that proves that domain names are not always the most important factor to rank well is that so many big names, I mean big sites, such as Yahoo, Google, Bing, linkedln, Paypal, Flickr, etc… they don’t have a real meaning in their domain name. They’re just popular because they offer a service that is very important to the majority of the people that visit the Internet. Youtube for instance is not a word you’ll find in the dictionary, but it is popular because people like the videos they broadcast.
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Posted by AdSense Coach
on Aug 11 2011. Filed under AdSense, Optimization, SEO, Traffic.
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