I prefer to have one big well structured blog over many small niche blogs because:

• You only have to maintain 1 blog
• You only need content about one niche or topic
• It is easier to write about 1 topic you know everything about
• It’s easier to update 1 blog  with new posts instead of multiple blogs
• The frequency in which you update the blog will be higher
• It is easier to silo structure a blog with many posts in categories and sub-categories
• (which is absolutely necessary if you want to please the search-engines)
• It’s easier to social bookmark and submit RSS feeds about 1 blog.
• It’s easier to send (or attract) traffic to 1 blog

I could list many other benefits here about using 1 blog to generate AdSense revenue from, but I think you get the idea.

An example could be a publisher who is specialized in ‘Coin Collecting’. Somebody specialized in this topic could make a lot of money from AdSense if he wrote all of his knowledge in small posts that describe one kind of coin.

He would be able to structure the blog in categories, depending on how he structures it, he could choose to categorize the coins geographically, such as :

• US Coins
• Canada Coins
• European Coins
• Etc…

But also in sub-categories:

Let’s assume that the Category is

European Coins

a sub category could be:

French Coins.

Or maybe from the Category

US Coins

he could create sub-categories with

• half cents
• cents
• 2 cents
• 5 cents
• etc…

Just to give you some examples.

To continue building and updating the blog, a coin collector could also dive into the history of coins. The possibilities are really endless.

I hope this  takes away the doubt that you can make enough money from 1 single blog.

Example:  if a visitor types in ‘carbon fiber’ in the search bar, then the search engines will display search results relevant to ‘carbon fiber’.

But, this is not as simple as it sounds. In order to display results, the search engines must index website pages and give priority to the most relevant pages to the search query. Knowing this, you will probably think that it is simple to have a website indexed quickly and displayed on the first page if you use the right keywords. Nothing is further from the truth.

For short keywords it is very difficult to make a website rank on  the first page of the search engines, because there is too much competition. The number of webmasters that publish websites increases incredibly fast. So, whatever topic or theme you choose for your  blog,  you will always have to deal with COMPETITION.

If you choose a topic you will probably have thousands of competitors. But, don’t let this discourage you. Among these competitors, many don’t even know what they must do to optimize their websites for search engine indexing.

I can explain this to you by telling how Google earns money.

Google is basically a search engine. They provide us information for every search term we type in the search bar. But, there’s more. If you do a search in Google, you will be served with search results on the left side of the page. These are called the natural search results.

For some search queries you will also see ‘Sponsored Links’ appear on the right side of the page. Those are not natural search results, but advertisements, called Adwords.

Adwords ads are used by companies and anyone who sells or offers a service or products. The advertizers have the ability to choose where the ads appear. They can choose to display the ads on the Google search page only, OR also on the pages of Google search partners. This is the ‘Google Adwords Search Network’.

Google Adwords advertisers also have the ability to display ads on other people’s websites. This way they use the ‘Content Network’ to sell their services and products.

If you are the publisher of a website or a blog and you choose to display Google AdSense ads, you are in fact showing the ads of advertizers that choose to use the ‘Content Network’ of Google Adwords.

And this is the way that the Google company earns money. After providing a free service, the search engine, and displaying relevant results , they have created an advertising opportunity for companies. Advertizers pay only when somebody clicks on their ads. This form of advertizing is called PPC or Pay-per-click.

So, basically Google Adwords ads displayed on the ‘Content Network’ are the same as Google AdSense ads.

Now, when a visitor to your website clicks on one of the AdSense ads, the advertizer will pay a certain amount of money for the click and Google will pay the publisher of the website a percentage of this amount. Nobody knows exactly how much that percentage is, Google has never revealed this…

If you’ve been struggling making money from AdSense ads or more in general from the Internet. Then this blog may be the solution to help you earn your first dollars online.

There’s nothing complicated about setting up profitable AdSense blogs, but there is some work involved. And that’s where most people fail from the start.

It’s not always your fault if you do the wrong things, because after all you are being bombarded with ‘get rich’ suggestions from every possible direction on a daily basis.

I always compare this with a blind man who hears people shouting at him from all directions: ‘I have the solution for you, come here and buy my stuff.’

The blind man doesn’t know who to believe and tries them one at the time, but ends up losing money and time.  On top of that he’s been working very hard doing the wrong things.

Or, maybe he believed that being lazy may also lead to riches, because he was told that one can earn money on autopilot. I’m sure you heard similar rumours.

Now, in future posts I will explain step-by-step how to get started preparing your blogs content, in other words how to perform your research, before setting up your blog.

Every future post will be numbered and put in the appropriate category.