What Is The Google Sandbox Effect?

The Sandbox Effect is a theory used to explain certain behaviours by the Google search engine. The Sandbox Effect is the theory that websites with
newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (holding area) in the indexes of Google until time  is considered appropriate before a ranking can start. Webmasters have noticed that their site will only show for keywords that are not competitive. It appears this effect does not affect new pages unless the domain is in the sandbox.

The Sandbox Effect is a topic of hot debate among people interested in search engines and search engine optimization. There are many different opinions about it, including the view that the Sandbox Effect doesn’t actually exist and that the search ranking behaviour can be explained as a result of a mathematical algorithm, rather than a decided policy.

Although certain details of the Sandbox Effect are disputed by webmasters, there is general agreement that the Sandbox only applies to search results from Google, and that results from other search engines such as Yahoo or MSN are not affected.

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Posted by AdSense Coach on Jul 13 2010. Filed under AdSense, Terminology. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.